Adelaide Startup Lab:
Launch your dream salon with clarity, strategy, and support
The Adelaide Startup Lab is your personalized coaching experience to launch a profitable, professional salon while staying true to your vision, values, and personal life.
I have built several salons from scratch (and learned the hard way what to avoid), and created this program to share the strategies, support, and structure you need, while helping you to avoid the burnout, confusion, or wasted time. If you are ready to finally step into ownership with clarity and confidence, this is the roadmap you have been waiting for.
What Sets This Coaching Program Apart -
Exclusive Access to Industry Leadership
I am a salon owner, business coach, educator, and the founder of Adelaide Salon Systems. I have been in the beauty industry for over 30 years and have worn just about every hat you can think of: commission stylist, booth renter, home salon owner, and multi-location salon owner.
I have opened four salons from the ground up—each one teaching me valuable lessons about what works, what doesn’t, and what truly matters when building a sustainable business that supports your life (not the other way around).
I created The Adelaide Startup Lab because I know how overwhelming it can feel to turn your dream into a real business. You are balancing vision with fear, ambition with uncertainty and you do not want to waste time or money learning things the hard way.
My coaching style is direct but encouraging, strategic but human. I will not give you vague advice or cookie-cutter solutions. You will get real support from someone who has been there and genuinely wants to help you do it better, faster, and more sustainably.
If you are ready to launch your salon with clarity and confidence, I would be honored to walk this path with you.
- Heidi
Unmatched Community
When you open your salon, you will not be doing it alone.
As a graduate of The Adelaide Startup Lab, you will be invited into the Adelaide Salon Owner Community—a curated space for independent salon owners who are serious about building sustainable, successful businesses. From day one, you will be surrounded by people who get it, salon owners who are navigating through hiring, leadership, pricing, burnout, boundaries, frustrations, and big wins right alongside you. Inside the community, you will find encouragement, accountability, education, and monthly touch points to keep you growing long after your doors open. Because building a salon is just the beginning—and you deserve ongoing support from a network that truly understands your world.
Daily, Weekly, and Monthly Access
You will not be handed a checklist and left to figure it out.
Throughout your 3-month journey you will have direct access to me personally. You will be able to reach out via Telegram during business hours with questions, ideas, quick wins, or roadblocks as they come up. This is where the real magic happens: in the in-between moments when you need honest feedback, a second opinion, or someone who has been there. I will be walking this with you—not just as your coach, but as someone truly invested in your success.
Retreats & In-Person Connection
Connection and growth do not stop once the doors open—this is just the beginning.
As a member of the Adelaide family, you will be invited to attend exclusive retreats designed to fuel your creativity, sharpen your leadership skills, and connect you with like-minded salon owners from across the country. From immersive business workshops to relaxing, soul-filling getaways, these retreats are the perfect blend of professional development and personal renewal. Our next event is the Adelaide Celebrate Success Cruise in January 2026
This will be a powerful experience at sea where you can learn, laugh, and recharge with fellow beauty professionals. As part of this community, you will always receive access to early registration and an exclusive discount code for every Adelaide retreat.
Ongoing Support Opportunities
When your 3-month journey in The Adelaide Startup Lab wraps up, your support does not have to. You will have the option to continue working with me through ongoing one-on-one coaching, join a mastermind group of fellow salon owners, or schedule quarterly check-ins to keep your momentum strong. Whether you want continued strategy support, accountability, or a space to connect with other salon leaders, you will have choices that fit your growth stage and goals. If you decide to keep going with Adelaide, know this—your journey is always welcome here. Once you are part of this community, you are never building alone again.
