ABOUT US

Welcome to Adelaide, where beauty meets abundance! Founded by Heidi Hallett, a passionate entrepreneur with a love for wine, travel, family, and the beauty industry. Adelaide is your go-to destination for simplifying your life, organizing your business, and unlocking the path to a career brimming with wealth, freedom, and power.

Our mission

At Adelaide, our mission is to empower beauty professionals to reach new heights of success and fulfillment. Through a unique blend of Human Design and intuitive guidance, we offer a transformative experience that goes beyond traditional salon management. Our goal is to help you create a life that exceeds your wildest dreams, both personally and professionally.

What we offer

Complete Business Systems for Salon Owners

Adelaide provides everything you need to run your salon like a well-oiled, heart-centered business. Our signature offering includes a fully customized website and CRM system, complete with automated funnels, branded email marketing, and ready-to-use social media templates.

From your first inquiry to client rebooking, we help you create a seamless customer experience that builds trust, boosts retention, and frees you to focus on what you love most, serving clients and leading your team.

Every system is built around your brand, your goals, and your stage of business.

Whether you want a turnkey system or a collaborative buildout, Adelaide can create a custom plan to fit your needs.

Business and Personal Development

Adelaide goes beyond systems and software. We believe true success comes from alignment, when your vision, values, and daily actions are all moving in the same direction.

Our programs help you strengthen leadership skills, refine your client experience, and build confidence as the CEO of your business. You will learn how to create boundaries that protect your energy and systems that support your freedom.

Skills Training and Certifications

From technical artistry to salon leadership, our workshops and certifications are rooted in real-world experience. Learn advanced techniques, refine communication and consultation skills, and develop a culture that inspires your team to grow with you.

Online Directory

Visibility is power. Through Adelaide’s exclusive Find My Beauty Pro directory, certified members gain access to a trusted network that connects clients directly to their services. This directory not only elevates your credibility but also helps fill your schedule with your ideal clients.

Why Adelaide

Because success should feel aligned, not overwhelming. Adelaide was built to give independent salon owners the structure, support, and systems they need to thrive, without losing sight of their purpose.

We combine proven business foundations with soulful strategy so you can create abundance with ease and integrity.

Ready to Build the Business You Dream About?

Let’s create the foundation for your next level of growth.
Explore our systems, schedule a discovery call, and see how Adelaide can bring clarity, freedom, and profitability back into your business.

DISCOVER YOUR NEXT STEP HERE

Build Your Business

Here at Adelaide, we are dedicated to transforming your salon business AND your life. As Founder and CEO, I invite you to explore our exclusive coaching and business building program tailored to your unique needs. My team and I understand that success is so much more than numbers; in our world, true success is measured in the abundance of all aspects of life. Our program goes beyond traditional business coaching by offering personalized strategies that not only enhance your salon's profitability but also cultivate a fulfilling and abundant life overall. Through our proven methods and support, we empower you to unlock your full potential, achieve your goals, and thrive in both your professional and personal lives.

Join us on this transformative journey, and let's create a legacy of success together.

Grow Online

At Adelaide, we also understand the vital importance of a strong online presence in today's digital age. My team and I are committed to guiding salon owners towards success not only in their physical space but also in the vast online landscape. Through our coaching and business building program, we offer personalized strategies to bolster your online presence. From crafting a customized website that reflects your salon's unique brand identity to providing eye-catching social media templates that engage and captivate your audience, we ensure that your digital footprint leaves a lasting impression. Additionally, our expertly coordinated email newsletter templates help you stay connected with your clientele, fostering strong relationships and driving repeat business. With our comprehensive approach, we empower salon owners to thrive not only in their physical space but also in the ever-expanding realm of cyberspace. Join us today and elevate your online presence to new heights.